Created With Experience

Article: The Dieline: ‘Rigid Box Trends: Understated Elegance Online and in Person ‘

Growing Markets: E-Commerce, Cannabis


“… Warneke recently manufactured rigid boxes for Snoop Dogg’s line of high-end marijuana products, Leafs By Snoop. Highlighting the brand and providing a tactile experience, the box’s white lid features a special spot application of velvety soft touch coating in the pattern of marijuana leaves. The contrasting base peeks out from below the lid, drawing in the consumer with colorful imagery that’s further revealed upon opening. The Leafs By Snoop line features several cannabis strains, each of which is distinguished by different images on the base. This simple yet striking design puts the brand first while incorporating special elements that offer consumers a unique experience.

When designers consider packaging formats for small, high-end products like smartphones and jewelry, rigid boxes generally make the shortlist. But as the cannabis segment and other, less traditional markets seek luxury packaging, designers should keep the strong, brand-forward rigid box in mind. And while understated elegance is the design standard today, rigid boxes offer the flexibility needed to realize the trends of tomorrow.”

—Brian Westerlind